Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.


Date: Feb 13, 2023


Questions for discussion:

  • What do the numbers say about SuperBowl advertising?
  • What do you think of “ The Farmer’s Dog” ad?
  • What was the message communicated to the target audience?