By the numbers: Super Bowl LVII

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.

Source: MarketingDive.com

Date: Feb 13, 2023

Link: https://www.marketingdive.com/news/by-the-numbers-super-bowl-lvii-2023/642322/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-15%20Marketing%20Dive%20Newsletter%20%5Bissue:48091%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do the numbers say about SuperBowl advertising?
  • What do you think of “ The Farmer’s Dog” ad?
  • What was the message communicated to the target audience?