Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can’t Decide if It’s Brilliant or Bizarre

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: The coffee giant thinks adding olive oil to your latte is the next big thing.

Source: INC.com

Date: Feb 23, 2023

Link: https://www.inc.com/jason-aten/starbucks-is-making-a-very-big-bet-on-oleata-olive-oil-in-your-coffee.html?utm_source=newsletters&utm_medium=email&utm_campaign=inc%20-%20this%20morning%20newsletter.newsletter%20-%20inc%20-%20this%20morning%202-24-23&leadid=261346&mkt_tok=njewluxfrs04nziaaagkimezx0mmtfq8plilxhtngurkiykwljlynjt2lmgsju-cww_bozkupayokclv-fjxfn_dq3msk5tcf3kxubhay9pyzhq7uxqtpdch-ry

Questions for discussion:

  • What do you think of the idea?
  • Do you think this opens the door to a variety of “health-related” additions that could boost consumption at Starbucks?
  • Do you see any risks, from a marketing point of view?