Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: The coffee giant thinks adding olive oil to your latte is the next big thing.


Date: Feb 23, 2023


Questions for discussion:

  • What do you think of the idea?
  • Do you think this opens the door to a variety of “health-related” additions that could boost consumption at Starbucks?
  • Do you see any risks, from a marketing point of view?