Iger announces first big moves in new tenure as Disney CEO: Restructuring and departure of Chapek right hand Kareem Daniel

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Bob Iger, less than 24 hours after returning to the helm of Disney, told employees Monday that the company would be undergoing a restructuring in coming weeks. One of the first steps, Iger announced, would be the departure of Kareem Daniel, the company’s head of media and entertainment, and right hand to now-departed CEO Bob… Read more »

Here’s why Home Depot and Lowe’s are booming in a housing market bust

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: As the U.S. housing market falls hard from its pandemic-driven highs, home improvement retailers like Home Depot and Lowe’s don’t seem to be feeling the same pain. In fact, they’re faring better than expected. Source: CNBC.com Date: Nov 18, 2022 Link: https://www.cnbc.com/2022/11/16/home-depot-lowes-booming-housing-market-bust.html Questions for discussion: What is driving sales at these retailers? How important is pricing, given consumer… Read more »

The Age of Social Media Is Ending

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Description: It never should have begun. Source: TheAtlantic.com Date: Nov 10, 2022 Link: https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/ Questions for discussion: Summarize the analysis and commentary presented in the article. Do you agree? What does this mean for marketers?

Twitter and Free Speech: What Is Musk’s Plan?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim. Source: https://knowledge.wharton.upenn.edu Date: Nov 15, 2022 Link: https://knowledge.wharton.upenn.edu/article/twitter-and-free-speech-what-is-musks-plan/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-16-2022&utm_content=Twitter_and_Free_Speech:_What_Is_Musk’s_Plan Questions for discussion: Summarize the… Read more »

Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say Source: CBC.ca Date: Nov 18, 2022 Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780 Questions for discussion: What are the ways companies deal with inflation, according to the report? Do you consider these decisions to be unethical? Should the company be transparent about changes… Read more »

Is This the End Game for Crypto?

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Description: Recent events have made clear the need to regulate crypto, an industry that grew from nothing to a $3 trillion market capitalization a year ago, although most of that has now evaporated. But it also seems likely that the industry couldn’t survive regulation. Source: NYT.com Date: Nov 17, 2022 Link: https://www.nytimes.com/2022/11/17/opinion/crypto-banks-regulation-ftx.html? Questions for discussion: What does… Read more »

Walmart and Target’s quarterly results lay bare the retailers’ stark differences

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Retail Marketing.

Description: Walmart’s stock surged this week. Target’s shares plunged. The rival big-box players are both known for selling an array of products including food, clothing, home goods and kitchen appliances. Both their CEOs − Walmart’s Doug McMillon and Target’s Brian Cornell − stepped into their roles in 2014. Source: CNBC.com Date: Nov 17, 2022 Link: https://www.cnbc.com/2022/11/17/walmart-and-targets-quarterly-results-lay-bare-retailers-differences.html… Read more »

How Do You Create a New Product Category? By Intentionally Carrying a Heavier Load

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Retail Marketing.

Description: Stefan Olander, founder of the ‘gravity fitness’ brand Omorpho, on taking a counterintuitive approach to a multi-billion-dollar industry. ​Source: INC.com Date: Nov 07, 2022 Link: https://www.inc.com/jeff-haden/omorpho-fitness-create-new-product-category.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2007,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGH9jODEi-aB8BSWOtAjxQ5LviJsnpSGu6izEIdAulqq9OFXACSjXffhpgv8YhETHeLOiIpndGHU71NYEZ9YRA2a1coLhFrW1ZAOuZ6Ag Questions for discussion: Who is the target market for this product category? Have a look at the products presented on the company website https://www.omorpho.com and evaluate the appearance… Read more »

Carvana stock tanks in continued sell-off

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Shares of Carvana were briefly halted Monday morning due to volatility, down by as much as 24% at one point to below $7 per share — its lowest point on record. Source: CNBC.com Date: Nov 07, 2022 Link: https://www.cnbc.com/2022/11/07/carvana-stock-tanks-in-continued-sell-off.html Questions for discussion: Explain the company’s rapid decline in stock value, from a marketing point of view?… Read more »

Want to live in a van down by the river? Ford has a new vehicle for that

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding.

Description: DETROIT — Ford Motor wants to make “living in a van down by the river” a bit more comfortable than late comedian Chris Farley — a cousin of the automaker’s CEO — made it out to be in a well-known “Saturday Night Live” sketch from the early 1990s. Source: CNBC.com – video report Date: Nov 03,… Read more »