Disney defends its ‘Snow White’ remake after criticism from Peter Dinklage

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Disney is on the defensive after actor Peter Dinklage criticized its plans to release a live-action remake of Snow White and the Seven Dwarfs. Source: NPR.org Date: Jan 26, 2022 Link: https://www.npr.org/2022/01/26/1075761231/peter-dinklage-disney Questions for discussion: Do you think Disney can avoid a public backlash with this planned project? How would you deal with the Snow… Read more »

Activist investor Blackwells calls on Peloton to fire CEO, explore sale

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: An activist is pushing Peloton to fire its chief executive officer immediately and consider a sale as its share price has plummeted. Source: CNBC.com – video report Date: Jan 23, 2022 Link: https://www.cnbc.com/2022/01/24/activist-investor-to-call-on-peloton-to-fire-ceo-explore-sale-report.html?recirc=taboolainternal Questions for discussion: Was this a failure of management? Leadership? What would you advise the firm do now?

Netflix gets clobbered on subscriber miss: ‘The good old days may be gone’

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: The streaming wars are intensifying — and Netflix is bearing the brunt of the battle. Source: Yahoo.Finance.com – video report Date: Jan 21, 2022 Link: https://finance.yahoo.com/news/netflix-will-have-to-compete-neck-to-neck-for-subscribers-analyst-171737376.html Questions for discussion: Why is growth in subscribers becoming a greater challenge for Netflix and competitors? From a marketing perspective, how should Netflix approach subscription and revenue growth… Read more »

Canadian retail sales dropped 2.1% in December amid Omicron

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Canadian retail sales pared back most of their recent gains last month, as the country suffered through new lockdown restrictions during the key holiday season. Source: BNNBloomberg.ca – video report Date: Jan 21, 2022 Link: https://www.bnnbloomberg.ca/canadian-retail-sales-dropped-2-1-in-december-amid-omicron-1.1711115 Questions for discussion: What explains the drop in retail sales? Given the analysis, what should retailers expect in… Read more »

Intel’s $20 Billion Ohio Chip Hub Will Be World’s Largest

Posted by & filed under Global Marketing, Product Brands and Branding, Supply Chain.

Description: Intel Corp. plans to spend $20 billion on a chipmaking hub on the outskirts of Columbus, Ohio, which the company expects to grow to be the world’s biggest semiconductor-manufacturing site. ​Source: Bloomberg.com Date: Jan 21, 2022 Link: https://www.bloomberg.com/news/articles/2022-01-21/intel-plans-to-spend-20-billion-on-ohio-chipmaking-hub Questions for discussion: Why is Intel building the plant in Ohio? What does this choice suggest about… Read more »

It’s Not ‘Woke’ for Businesses to Think Beyond Profit, BlackRock Chief Says

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Larry Fink’s latest annual letter to corporate America clarifies, and defends, his approach to social and environmental issues at the world’s largest money manager. Source: NYTimes.com Date: Jan 17, 2022 Link: https://www.nytimes.com/2022/01/17/business/dealbook/larry-fink-blackrock-letter.html? Questions for discussion: How would you characterize Larry Fink’s role and influence in the business world? Do you agree with his recommended… Read more »

With Craft Brewery Deal, Monster Beverage Muddles Drink Categories Further

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Soft, hard or energetic, it’s still the beverage industry. But these days it’s getting harder to pigeonhole the players, who keep crossing lanes. Source: MediaPost.com Date: Jan 13, 2022 Link: https://www.mediapost.com/publications/article/370281/with-craft-brewery-deal-monster-beverage-muddles.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124944&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Create a concept map to show the relative positioning of these products and brands. Do you think the consumer is… Read more »

Advertisers can now run clickable podcast ads on Spotify

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: US advertisers can now run clickable ads within the Spotify app, per a company press release. Source: eMarketer.com Date: Jan 10, 2022 Link: https://www.emarketer.com/content/advertisers-now-run-clickable-podcast-ads-on-spotify?ecid=NL1001 Questions for discussion: How does this new ad system work? Is it a good idea, in your opinion? Do you think it will resonate with consumers?

SPOS #809 – Dorie Clark On How To Play The Long Game

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: Here it is: Six Pixels of Separation – Episode #809 – Host: Mitch Joel. One of the great pleasures of my professional career has been getting to know Dorie Clark and watching her ascent in the business world. Dorie has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as… Read more »

A $550 Million Springsteen Deal? It’s Glory Days for Catalog Sales.

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: Bob Dylan, Paul Simon, Tina Turner and others have all sold rights to their music for eye-popping prices. Here’s why. Source: NYTimes.com Date: Dec 20, 2021 Link: https://www.nytimes.com/2021/12/20/arts/music/bruce-springsteen-catalog.html? Questions for discussion: Summarize what has happened to the music industry and the explanations for why events have unfolded as they have. Explain the Springsteen deal…. Read more »