Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Tim Hortons’ parent company released new details on the financial performance of its Canadian coffee shops on Tuesday that appear to shed light on concerns raised by some franchisees about restaurant-level profitability.

Source: – video report

Date: Feb 14, 2023


Questions for discussion:

  • Overall, how is the franchise performing?
  • What are the marketing related problems facing the firm and franchise owners?
  • What would you advise both parties?