Description: JCPenney is looking to elevate its style game, teaming up with designer Prabal Gurung for a surprising capsule collection.
Date: Feb 17, 2023
Questions for discussion:
- What is the strategic thinking at the firm, as suggested in the article?
- Does this represent a change in the target customer?
- Do you think it will be successful in rejuvenating the brand?
- What else would you recommend?