Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Services Marketing.

Description: Hootsuite says it will eliminate the free tier of its social media management tool next month.The Vancouver-based technology company says the tool, which allows  users to browse, manage and schedule social media posts, will come with a fee beginning March 31.

Source: – video report

Date: Feb 23, 2023


Questions for discussion:

  • Why would the firm be making this decision at this time, in your opinion?
  • Do you think it is a wise strategic move?
  • How do you think the decision will impact the client base, revenues and future operations?