Description: Hootsuite says it will eliminate the free tier of its social media management tool next month.The Vancouver-based technology company says the tool, which allows users to browse, manage and schedule social media posts, will come with a fee beginning March 31.
Source: BNNBloomberg.com – video report
Date: Feb 23, 2023
Questions for discussion:
- Why would the firm be making this decision at this time, in your opinion?
- Do you think it is a wise strategic move?
- How do you think the decision will impact the client base, revenues and future operations?
