Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: The fitness company is now a year into an aggressive turnaround plan under CEO Barry McCarthy that has altered the company’s identity.


Date: Feb 19, 2023


Questions for discussion:

  • Summarize the turnaround effort at the firm and the directions management is now pointing towards.
  • Do you think the revised orientation and plan will succeed?
  • What would you advise at this time?