Description: Tubi caused many of the 113 million US viewers watching the Super Bowl Sunday night to frantically search for their TV remote. The ad-supported streaming platform’s fake-out ad simulated a connected TV (CTV) platform exiting the big game, scrolling to Tubi, and opening the app.
Date: Feb 14, 2023
Questions for discussion:
- What do you think of the design of the ad?
- What was the objective?
- Do you think that it worked?
- What follow-up would you advise?