Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. Source: CNBC.com Date: Mar 23, 2022 Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html Questions for… Read more »
Posts Categorized: Product Brands and Branding
Macy’s is overhauling its website and retraining employees in a bid to be your personal stylist
Description: Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/macys-overhauls-its-website-and-trains-personal-stylists-.html Questions for discussion: Summarize the key marketing changes… Read more »
Meta finds a fitness pipeline in the Apple ecosystem
Description: The news: The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app. Source: eMarketer.com Date: Mar 14, 2022 Link: https://www.emarketer.com/content/meta-finds-fitness-pipeline-apple-ecosystem Questions for discussion: Summarize the highlights in this report. What does this mean for the companies involved? How can marketers used this development?
Peroni appeals to millennials’ wanderlust as it looks for US foothold
Description: Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, especially among younger drinkers. Source: MarketingDive.com Date: Mar 15, 2022 Link: https://www.marketingdive.com/news/peroni-appeals-to-millennials-wanderlust-as-it-looks-for-us-foothold/620339/ Questions for discussion: What is Peroni doing to position… Read more »
Tim Hortons to open first India location as it expands internationally
Description: Tim Hortons is expanding, bringing its double-doubles and Timbits to India as the chain looks to open hundreds of new locations around the world. Source: Yahoo.Finance.com Date: Mar 15, 2022 Link: https://ca.finance.yahoo.com/news/tim-hortons-to-open-first-india-location-as-it-expands-internationally-163156660.html Questions for discussion: What are the expansion plans at the firm? Do you think they will be successful in India? Explain your… Read more »
These strawberries were grown in a New Jersey warehouse — and they may revolutionize how Americans eat
Description: KEARNY, New Jersey — Inside of a warehouse in this factory town neighboring Newark, thousands of strawberries grow in rows beneath bright lights. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/bowerys-vertical-farming-strawberries-go-on-sale-in-new-york-.html Questions for discussion: What are the competitive advantages and disadvantages for this type of agriculture? What sort of customers would… Read more »
Campaign Trail: Ruggable rejects restrictions in debut brand effort
Description: “Take the Floor” marks the DTC brand’s first national campaign and emphasizes the freedom of being at home. Source: MarketingDive.com Date: Mar 11, 2022 Link: https://www.marketingdive.com/news/campaign-trail-ruggable-rejects-restrictions-in-debut-brand-effort/620189/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-03-11%20Marketing%20Dive%20Newsletter%20%5Bissue:40314%5D&utm_term=Marketing%20Dive Questions for discussion: What does the report say is the messaging to the target audience? Do you think this message resonates with them? Do you think it is… Read more »
Lululemon launches into footwear as it seeks to take on industry giants like Nike, Adidas
Description: Lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras and deepening its rivalry with giants like Nike and Adidas. Source: CNBC.com – video report Date: Mar 08, 2022 Link: https://www.cnbc.com/2022/03/08/lululemon-footwear-marks-new-product-to-take-on-nike-adidas.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What are the challenges and advantages Lululemon has by entering this market? How would you… Read more »
How To Price a New Product in a Competitive Market
Description: If you understand buying a new pair of running shoes, you can figure out how to price your product Source: INC.com Date: Mar 10, 2022 Link: https://www.inc.com/joe-procopio/how-to-price-a-new-product-in-a-competitive-market.html Questions for discussion: What is the primary factor to consider marketers develop price for a disruptive new product, according to the article? Do you agree with this… Read more »
Canadian Tire unveils $3.4B plan to improve customer experience, drive growth
Description: Canadian Tire Corp. has announced a multi-billion dollar plan to improve customer service and bolster sales. Source: BNNBloomberg.ca – video report Date: Mar 11, 2022 Link: https://www.bnnbloomberg.ca/canadian-tire-unveils-3-4b-plan-to-improve-customer-experience-drive-growth-1.1735668 Questions for discussion: What are the plans presented in this report and what do you think of them? What else would would advise the firm do strategically?
Applied Marketing, 2e
Canadian Edition
