Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand.


Date: Mar 23, 2022


Questions for discussion:

  • What is this program intended to accomplish for those involved?
  • What are the risks involved?
  • What do you think of the program and its potential impact?