Tim Hortons to open first India location as it expands internationally

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Tim Hortons is expanding, bringing its double-doubles and Timbits to India as the chain looks to open hundreds of new locations around the world.

Source: Yahoo.Finance.com

Date: Mar 15, 2022

Link: https://ca.finance.yahoo.com/news/tim-hortons-to-open-first-india-location-as-it-expands-internationally-163156660.html

Questions for discussion:

  • What are the expansion plans at the firm?
  • Do you think they will be successful in India? Explain your thinking.