Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Tim Hortons is expanding, bringing its double-doubles and Timbits to India as the chain looks to open hundreds of new locations around the world.


Date: Mar 15, 2022


Questions for discussion:

  • What are the expansion plans at the firm?
  • Do you think they will be successful in India? Explain your thinking.