Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday.

Source: – video report

Date: Mar 15, 2022


Questions for discussion:

  • Summarize the key marketing changes taking place at Macy’s.
  • What do you think about this transition, particularly the ecommerce effort?
  • What would you recommend to the retailer?