Description: Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday.
Source: CNBC.com – video report
Date: Mar 15, 2022
Questions for discussion:
- Summarize the key marketing changes taking place at Macy’s.
- What do you think about this transition, particularly the ecommerce effort?
- What would you recommend to the retailer?