Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Pricing, Product Brands and Branding, Supply Chain.

Description: KEARNY, New Jersey — Inside of a warehouse in this factory town neighboring Newark, thousands of strawberries grow in rows beneath bright lights.

Source: – video report

Date: Mar 15, 2022


Questions for discussion:

  • What are the competitive advantages and disadvantages for this type of agriculture?
  • What sort of customers would be supportive of higher prices for these commodities?
  • What sort of investors would be interested in this development?