Meta finds a fitness pipeline in the Apple ecosystem

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: The news: The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app.

Source: eMarketer.com

Date: Mar 14, 2022

Link: https://www.emarketer.com/content/meta-finds-fitness-pipeline-apple-ecosystem

Questions for discussion:

  • Summarize the highlights in this report.
  • What does this mean for the companies involved?
  • How can marketers used this development?