Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, especially among younger drinkers.


Date: Mar 15, 2022


Questions for discussion:

  • What is Peroni doing to position its brand?
  • Do you think the ad will appeal to millenials and high end living?
  • What would you advise the firm?