Description: Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, especially among younger drinkers.
Date: Mar 15, 2022
Questions for discussion:
- What is Peroni doing to position its brand?
- Do you think the ad will appeal to millenials and high end living?
- What would you advise the firm?