Description: Micron will spend up to $100 billion over at least the next two decades building a new computer chip factory in upstate New York, the state said on Tuesday. Source: CNBC.com – video report Date: Oct 04, 2022 Link: https://www.cnbc.com/2022/10/04/micron-to-spend-up-to-100-billion-to-build-new-york-chip-plant.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is this announcement so significant? What are the implications of this development… Read more »
Posts Categorized: Product Brands and Branding
Dunkin’ promotes architect behind next-gen push to CMO
Description: Dunkin’ is making a safe bet in promoting Nelson to CMO as the brand tries to navigate an industry reshaped by the pandemic. Source: MarketingDive.com Date: Sep 22, 2022 Link: https://www.marketingdive.com/news/dunkin-CMO-restaurant-marketing-cold-brew/632436/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-22%20Marketing%20Dive%20Newsletter%20%5Bissue:44710%5D&utm_term=Marketing%20Dive Questions for discussion: What are the significant changes that have redefined the firm? How much can be attributed to the pandemic? Why is… Read more »
Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Description: Dog treat brand Milk-Bone is launching a new “More Dog” philosophy through a tongue-in-cheek campaign featuring over 25 dogs. Source: MediaPost.com Date: Sep 21, 2022 Link: https://www.mediapost.com/publications/article/377974/tongue-in-cheek-milk-bone-effort-features-25-dogs.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127681&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the encoded message communicated to the target audience? Do you think the use of humour works?
McDonald’s will have adult Happy Meals this October
Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy. Source: NPR.org Date: Sep 29, 2022 Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october Questions for discussion: What do you think about this promotional effort?… Read more »
For Gen Z, TikTok Is the New Search Engine
Description: Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed. Source: NYTimes.com Date: Sep 16, 2022 Link: https://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.html? Questions for discussion: Why is TikTok gaining ground as a search vehicle? How should marketers deal with this development from a… Read more »
Bed Bath & Beyond is closing about 150 stores. Here’s a map of ones on the list so far
Description: Bed Bath & Beyond has announced dozens of the roughly 150 stores it plans to close. The struggling home goods retailer released its plans last month to shutter the “lower producing” locations, representing about 20% of its namesake stores. Source: CNBC.com Date: Sep 15, 2022 Link: https://www.cnbc.com/2022/09/15/bed-bath-beyond-closing-150-stores-map-of-ones-on-the-list-so-far.html Questions for discussion: From a marketing point of… Read more »
Patagonia founder to give apparel company to trust, direct profits toward climate crisis fight
Description: Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, said on Wednesday he is giving away the company to a trust that will use its profit to fight the climate crisis. Source: CBC.ca Date: Sep 15, 2022 Link: https://www.cbc.ca/news/business/patagonia-founder-trust-climate-crisis-1.6583492 Questions for discussion: What do you think customer reaction will be to the decision?… Read more »
Fred Franzia, creator of ‘Two Buck Chuck’ and champion of affordable wine, has died
Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79. Source: NPR.org Date: Sep 15, 2022 Link: https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies Questions for discussion: What does the article say about the marketing of wine and consumer perception of price, in particular? Do you think $2 wine could sell as well in… Read more »
Peloton co-founders John Foley and Hisao Kushi are leaving the company in a broad executive shakeup
Description: Peloton on Monday announced the resignations of two of the company’s founders and another top executive, marking the end of an era for the struggling fitness-equipment company as CEO Barry McCarthy dramatically reshapes the business. Source: CNBC.com – video report Date: Sep 13, 2022 Link: https://www.cnbc.com/2022/09/12/peloton-co-founders-john-foley-hisao-kushi-are-leaving-company.html Questions for discussion: What has happened at the firm… Read more »
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Description: Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded new ad campaign, per an announcement. Source: MarketingDive.com Date: September 8, 2022 Link: https://www.marketingdive.com/news/Under-Armour-Tom-Brady-Morgan-Freeman-Gen-Z-football-ads/631404/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-08%20Marketing%20Dive%20Newsletter%20%5Bissue:44380%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think about the intended message in this ad? Do you think it is successful? Why do you suppose Morgan… Read more »
Applied Marketing, 2e
Canadian Edition
