Description: The streaming wars are intensifying — and Netflix is bearing the brunt of the battle. Source: Yahoo.Finance.com – video report Date: Jan 21, 2022 Link: https://finance.yahoo.com/news/netflix-will-have-to-compete-neck-to-neck-for-subscribers-analyst-171737376.html Questions for discussion: Why is growth in subscribers becoming a greater challenge for Netflix and competitors? From a marketing perspective, how should Netflix approach subscription and revenue growth… Read more »
Posts Categorized: Metrics/Analytics
Are social shoppers buying into in-app checkout?
Description: The majority of US social buyers still order from retailer websites, rather than directly on social platforms. Source: eMarketer.com Date: Jan 21, 2022 Link: https://www.emarketer.com/content/social-shoppers-in-app-checkout Questions for discussion: Explain this buyer behavior. Do you think there is a way to persuade buyers to buy more often on social platforms?
Advertisers can now run clickable podcast ads on Spotify
Description: US advertisers can now run clickable ads within the Spotify app, per a company press release. Source: eMarketer.com Date: Jan 10, 2022 Link: https://www.emarketer.com/content/advertisers-now-run-clickable-podcast-ads-on-spotify?ecid=NL1001 Questions for discussion: How does this new ad system work? Is it a good idea, in your opinion? Do you think it will resonate with consumers?
Mobile ad spend lept 23% in 2021, on track to hit $350B this year
Description: Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie’s State of Mobile 2022 report out this week. Source: MarketingDive.com Date: Jan 13, 2022 Link: https://www.marketingdive.com/news/mobile-ad-spend-lept-23-in-2021-on-track-to-hit-350b-this-year/617099/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:39149%5D&utm_term=Marketing%20Dive Questions for discussion: What do the statistics say about changing consumer behaviors? What does this mean for advertising? Do you agree with this analysis?… Read more »
Chip shortage, supply chain issues give used car prices rare boost
Description: Joe Tarin of Corsa Auto Repair and Sales surveys his downtown Toronto lot with a stoic smile. Source: BNNBloomberg.ca – video report Date: Dec 06, 2021 Link: https://www.bnnbloomberg.ca/chip-shortage-supply-chain-issues-give-used-car-prices-rare-boost-1.1691701 Questions for discussion: Summarize what is happening in the used car market and the reasons reported. How are consumers and distributors reacting to the situation?
Pew Releases Analysis Of Twitter Users’ News Consumption, Experience, Engagement, Attitudes
Description: With around a quarter of all American adults using Twitter, the Pew Research Center wanted to better understand and analyze how these users feel about, engage with, and consume news on the social media platform. Source: MediaPost.com Date: Nov 15, 2021 Link: https://www.mediapost.com/publications/article/368671/pew-releases-analysis-of-twitter-users-news-consu.html Questions for discussion: Summarize the top three key items presented in… Read more »
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Description: US digital ad spending saw mixed results across industries last year. On the one hand, total spending growth slowed from its pre-pandemic pace, and two industries—automotive and travel—severely cut back on their budgets. On the other hand, several industries unexpectedly accelerated their digital investments, as the pandemic created new consumer behaviors that drove more… Read more »
Broadway is back — are high ticket prices, too?
Description: Even after an 18-month pause, the show must go on. Several Broadway productions are reopening this month, a crucial step in New York City’s road to recovery from the COVID-19 pandemic. On Tuesday, the Great White Way welcomed back such fixtures as “Hamilton,” “The Lion King,” “Wicked” and “Chicago.” Source: MarketWatch.com Date: Sep 15,… Read more »
Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Description: ViacomCBS’s free, ad-supported streamer Pluto TV is projected to net $786.7 million in U.S. ad revenue this year — up 77.7%. Source: MediaPost.com Date: Apr 06, 2021 Link: https://www.mediapost.com/publications/article/362074/pluto-tv-ad-revenue-78-in-2020-on-track-for-1b.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=121965&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What are the statistics for Pluto and this industry, as reported in this report. How do you explain the results? What message… Read more »
M&S sees alumni network as latest sign of digital transformation
Description: Describing culture as the “core of its transformation”, Marks & Spencer sees its new alumni network as not just a way to reunite old colleagues, but as a handy tool for planning and strategy. Source: MarketingWeek.com Date: Mar 05, 2021 Link: https://www.marketingweek.com/marks-and-spencer-alumni-digital-transformation/ Questions for discussion: Describe the concept. How can this be used as… Read more »
Applied Marketing, 2e
Canadian Edition
