Description:Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #847. If you’re in sales (and who isn’t?) you should probably read (if you haven’t already) The Challenger Sale by Matthew Dixon. The book was published in 2011, and has become one of the bigger books about sales. Matt is back with… Read more »
Posts Categorized: Metrics/Analytics
Businesses considering added credit card fee to pass on costs as rules change: survey
Description: Canadians may see a jump in businesses adding credit card surcharges as restrictions on the practice lift this week, though research from the Bank of Canada shows consumers have long been paying extra because of the payment option. Source: Yahoo.Finance.com Date: Oct 05, 2022 Link: https://ca.finance.yahoo.com/news/nearly-1-5-merchants-considering-131330390.html Questions for discussion: What are the potential… Read more »
The Latest Benchmark Data to Drive Your Webinar Strategy
Description: The 2022 Benchmark Report for Webinars and Virtual Events is here! Notified analyzed data from their customers’ webinars and virtual events over the last year to provide you with data-driven insights, top trends, best practices, and action items to help you craft a winning event strategy in 2023. Source: AMA.org Date: Sep 26, 2022… Read more »
Healthcare advertisers hit the reset button
Description: Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. Source: InsiderIntelligence.com Date: Aug 29 , 2022 Link: https://www.insiderintelligence.com/content/healthcare-advertisers-hit-reset-button?ecid=NL1001&utm_campaign=eDaily+Weekender+9.4.2022&utm_medium=email&utm_source=Triggermail&utm_term=eMarketer+Daily+Week+in+Review+CORE%2fEMEA Questions for discussion: What does the report say about digital advertising spending by this industry? How should marketers use this information?
1 in 5 home sellers are now dropping their asking price as the housing market cools
Description: Home sellers are getting nervous, as the once-hot housing market cools fast. One in 5 sellers in August dropped their asking price, according to Realtor.com. A year ago that share was just 11%. Source: CNBC.com – video report Date: Sep 02, 2022 Link: https://news.yahoo.com/one-five-home-sellers-now-170415151.html Questions for discussion: What does the report say about how… Read more »
Dollarama says its new $5 price tag will help offset inflation and stock new products
Description: Canada’s largest dollar store is introducing a new $5 price tag as it looks to recoup higher costs and bring in new products Source: BNNBloomberg.ca Date: Mar 30, 2022 Link: https://www.bnnbloomberg.ca/dollarama-says-its-new-5-price-tag-will-help-offset-inflation-and-stock-new-products-1.1745185 Questions for discussion: What are the implications of introducing the $5 tag? Do you believe this decision will benefit the company? How will… Read more »
Lululemon launches into footwear as it seeks to take on industry giants like Nike, Adidas
Description: Lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras and deepening its rivalry with giants like Nike and Adidas. Source: CNBC.com – video report Date: Mar 08, 2022 Link: https://www.cnbc.com/2022/03/08/lululemon-footwear-marks-new-product-to-take-on-nike-adidas.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What are the challenges and advantages Lululemon has by entering this market? How would you… Read more »
How To Price a New Product in a Competitive Market
Description: If you understand buying a new pair of running shoes, you can figure out how to price your product Source: INC.com Date: Mar 10, 2022 Link: https://www.inc.com/joe-procopio/how-to-price-a-new-product-in-a-competitive-market.html Questions for discussion: What is the primary factor to consider marketers develop price for a disruptive new product, according to the article? Do you agree with this… Read more »
Walmart’s earnings may signal if shoppers are spending or getting spooked by inflation
Description: When Walmart reports quarterly earnings Thursday, investors will scour sales numbers and executives’ comments for clues about whether rising prices are making shoppers skittish. Source: CNBC.com – video report Date: Feb 16, 2022 Link: https://www.cnbc.com/2022/02/16/walmarts-earnings-may-signal-if-shoppers-getting-spooked-by-inflation.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the report say about inflation and Walmart as a metric? How do you think retailers like… Read more »
Omicron came for Lululemon. Which retailer is next?
Description: Omicron has claimed its first retail victim. On Monday, Lululemon Athletica Inc. said that fourth-quarter sales and earnings would be toward the low end of its expectations — quite a surprise considering the company has been one of the industry’s stronger performers, and the holiday shopping season was expected to hold up despite the new variant. The shares fell as… Read more »
Applied Marketing, 2e
Canadian Edition
