Description: US digital ad spending saw mixed results across industries last year. On the one hand, total spending growth slowed from its pre-pandemic pace, and two industries—automotive and travel—severely cut back on their budgets. On the other hand, several industries unexpectedly accelerated their digital investments, as the pandemic created new consumer behaviors that drove more of their business online.
Date: Sep 17, 2021
Questions for discussion:
- What do the statistics suggest?
- Are you surprised by these figures and projections?