Description: Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies. Source: eMarketer.com Date: Feb 20, 2020 Link: https://www.emarketer.com/content/prices-for-amazon-sponsored-product-ads-continue-to-climb Questions for discussion: What does the report say about ad prices? Why is this happening and… Read more »
Posts Categorized: Metrics/Analytics
‘Dean of valuation’ says Tesla would need VW-like sales and Apple-like margins to justify stock
Description: Tesla has a long way to go before it justifies its current stock price, New York University finance professor Aswath Damodaran told CNBC on Thursday. Source: CNBC.com – video report Date: Feb 13, 2020 Link: https://www.cnbc.com/2020/02/13/damodaran-tesla-needs-vw-like-sales-apple-like-margins-to-justify-stock.html Questions for discussion: Explain what Aswath Damodaran means when he says Tesla would need VW-like sales and Apple-like margins to… Read more »
The Ad Platform: Mismeasuring Digital Advertising
Description: The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it’s time for marketers to wake up from the dream of perfect measurement. Source: eMarketer.com – podcast Date: Jan 09, 2020 Link: https://www.emarketer.com/content/podcast-the-ad-platform-mismeasuring-digital-advertising Questions for discussion: What does… Read more »
Instagram User Growth in the US Will Drop to Single Digits For the First Time
Description: In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected. Source: eMarketer.com Date: Jan… Read more »
‘There’s nobody to talk to’: New Air Canada booking system leaves some travellers hanging
Description: Changing flights and redeeming reward points two issues customers are facing Source: CBC.ca Date: Dec 31, 2019 Link: https://www.cbc.ca/news/canada/edmonton/edmonton-air-canada-1.5411299 Questions for discussion: What are the marketing problems facing the firm? How should they deal with customer complaints?
The direct-to-consumer strategy is making a run at Amazon’s throne
Description: As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. Source: CNBC.com – video report Date: Nov 29, 2019 Link: https://www.cnbc.com/2019/11/29/the-direct-to-consumer-strategy-is-making-a-run-at-amazons-throne.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What is happening as more… Read more »
SPOS #699 – Ron Tite On Think Do Say
Description: Here it is: Six Pixels of Separation – Episode #699 – Host: Mitch Joel. These are the hard conversations to have (from a professional standpoint). Ron Tite and I are very close friends. It’s rare that a day goes by without some point of connectivity (a train of texts, a call, etc…). I’ve admired his work, his… Read more »
TV Ad Spending Will Never Be the Same
Description: eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first… Read more »
Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year
Description: Amazon will earn almost $10 billion in US net digital ad revenues this year, we estimate. That’s an increase of more than 33% over 2018. Source: eMarketer.com Date: Nov 04, 2019 Link: https://www.emarketer.com/content/amazon-approaches-10-billion-in-us-net-digital-ad-revenues-this-year?ecid=NL1009 Questions for discussion: Why is search-based advertising growing in popularity? Summarize the key reasons for Amazon’s growth in digital ad revenue.
Why Facebook towers over rivals in the critical metric of revenue per user
Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers. Source: CNBC.com Date: Nov 01, 2019 Link: https://www.cnbc.com/2019/11/01/facebook-towers-over-rivals-in-the-critical-metric-of-revenue-per-user.html Questions for discussion: Summarize the marketing related reasons that explain… Read more »