Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Metrics/Analytics.

Description: With around a quarter of all American adults using Twitter, the Pew Research Center wanted to better understand and analyze how these users feel about, engage with, and consume news on the social media platform.

Source: MediaPost.com

Date: Nov 15, 2021

Link: https://www.mediapost.com/publications/article/368671/pew-releases-analysis-of-twitter-users-news-consu.html

Questions for discussion:

  • Summarize the top three key items presented in the report.
  • What are the implications for marketers?
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