Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Metrics/Analytics.

Description: With around a quarter of all American adults using Twitter, the Pew Research Center wanted to better understand and analyze how these users feel about, engage with, and consume news on the social media platform.


Date: Nov 15, 2021


Questions for discussion:

  • Summarize the top three key items presented in the report.
  • What are the implications for marketers?