Posts Categorized: Metrics/Analytics

Tesla price cuts a ‘strategic poker move by Musk,’ analyst says

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing.

Description: Wedbush Managing Director & Senior Equity Analyst Dan Ives joins Yahoo Finance Live to discuss Tesla price cuts in China, whether Tesla stock is a buying opportunity after a major sell-off, Elon Musk moving more and more operations from California to Texas, and the outlook for EVs and the Tesla Cybertruck. Source: Yahoo.Finance.com –… Read more »

Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence (AI) model ChatGPT, per details emailed to Marketing Dive. Source: MarketingDive.com – video report Date: Jan 11, 2023 Link: https://www.marketingdive.com/news/ryan-reynolds-ChatGPT-Mint-Mobile-AI-marketing/640160/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-11%20Marketing%20Dive%20Newsletter%20%5Bissue:47223%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the marketing thinking behind this publicity event. Why is Ryan Reynolds key to this… Read more »

Apple postpones development of self-driving EV to 2026

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Yahoo Finance tech editor Dan Howley explains why Apple is pushing back its self-driving EV until 2026, along with the company loosening its App Store pricing rules. Source: Yahoo.Finance.com – video report Date: Dec 06, 2022 Link: https://ca.finance.yahoo.com/video/apple-postpones-development-self-driving-203909709.html?contentType=VIDEO Questions for discussion: How do you think the product development issues facing Apple’s self-driving vehicles will… Read more »

Meet the Man on a Mission to Expose Sneaky Price Increases

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money. Source: NYTimes.com Date: Nov 27, 2022 Link: https://www.nytimes.com/2022/11/26/climate/fighting-shrinkflation-consumer-products.html?smid=em-share Questions for discussion: Summarize the concerns Edgar Dwarsky has about marketing practices and pricing. Do you think the majority of consumers are upset by… Read more »

Here’s why Home Depot and Lowe’s are booming in a housing market bust

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: As the U.S. housing market falls hard from its pandemic-driven highs, home improvement retailers like Home Depot and Lowe’s don’t seem to be feeling the same pain. In fact, they’re faring better than expected. Source: CNBC.com Date: Nov 18, 2022 Link: https://www.cnbc.com/2022/11/16/home-depot-lowes-booming-housing-market-bust.html Questions for discussion: What is driving sales at these retailers? How important is pricing, given consumer… Read more »

Walmart and Target’s quarterly results lay bare the retailers’ stark differences

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Retail Marketing.

Description: Walmart’s stock surged this week. Target’s shares plunged. The rival big-box players are both known for selling an array of products including food, clothing, home goods and kitchen appliances. Both their CEOs − Walmart’s Doug McMillon and Target’s Brian Cornell − stepped into their roles in 2014. Source: CNBC.com Date: Nov 17, 2022 Link: https://www.cnbc.com/2022/11/17/walmart-and-targets-quarterly-results-lay-bare-retailers-differences.html… Read more »

How to Get the Most from Your Customer Data

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Relationship Marketing.

Description: ‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base. Source: knowledge.wharton.upenn.edu/ – podcast Date: Nov 01, 2022 Link: https://knowledge.wharton.upenn.edu/article/how-to-get-the-most-from-your-customer-data/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-2-2022&utm_content=How_to_Get_the_Most_from_Your_Customer_Data Questions for discussion: What is a customer-base audit, as you understand the meaning… Read more »

This Popular Way to Pick Winners Can Make You Miss the Biggest Opportunities

Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Metrics/Analytics.

Description: Revolution’s Steve Case explains why the best ideas often have no precedent. ​Source: INC.com Date: Nov, 2022 Link: https://www.inc.com/steve-case/revolution-megan-glover-business-venture-capital.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2002,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGH3D4kHMUiS710WafxgY9huCzdNh9Th9lZqO0lNHdoWt8H7Pig2jfhHy_tqRIjTu0QMc-5TSYypVoW6aWYNcuPofE-NglIHIsqwoLnXw Questions for discussion: What are the key points marketers should take away from this article? Should marketers avoid following patterns? What are the risks?

Tim Hortons: RBI CEO discusses challenges facing the brand in Canada

Posted by & filed under Consumer/Buyer Behavior, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Restaurant Brands International Inc. Chief Executive Officer Jose Cil said its Tim Hortons brand faces a number of headwinds. Source: BNNBloomberg.ca – video report Date: Nov 04, 2022 Link: https://www.bnnbloomberg.ca/tim-hortons-rbi-ceo-discusses-challenges-facing-the-brand-in-canada-1.1841554 Questions for discussion: Summarize the key marketing points presented by CEO Jose Cil. What do you believe the firm should be doing to deal… Read more »

Netflix Returns to Growth, Saying the Worst of Slowdown Is Over

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: (Bloomberg) — Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Source: Yahoo.Finance.com Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/netflix-returns-growth-saying-worst-200656209.html Questions for discussion: Why has subscription growth returned, in your opinion? What do you think consumers will think of the hybrid model that includes advertising? Do you think this is a… Read more »