Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Marketing Research, Product Brands and Branding.

Description: With advice from friends like Oprah, the royal couple will likely follow the Obamas’ lucrative post-White House career model with philanthropy, book deals and Netflix


Date: Jan 11, 2020


Questions for discussion:

  • What are the marketing possibilities available?
  • How would you manage this opportunity?
  • Would becoming Governor General of Canada, (the Queen’s Representative) be a positive or negative for marketers?