Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Research.

Description: WASHINGTON, D.C. — Americans predict they will spend an average $805 on Christmas gifts this year, significantly below their estimate a year ago ($942) and the lowest October holiday spending projection Gallup has measured since 2016. The sharp decline in Americans’ spending intentions since 2019 points to weak holiday sales for retailers.


Date: Oct 27, 2020


Questions for discussion:

  • What does the report say about consumer spending plans this year and the reasons?
  • What does this mean for marketers and what would you advise them?