Description: The ad business is overrun with buzzwords and acronyms, and some people are saying it’s enough already.

Source: NYTimes.com

Date: Nov 26, 2020

Link: https://www.nytimes.com/2020/11/25/business/media/thumb-stopping-humaning-b4h-the-strange-language-of-modern-marketing.html

Questions for discussion:

• Why do you suppose these terms have emerged in the marketing environment?
• Do you think they are useful to marketers or deserve to be ridiculed?