Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: Chinese net users have called for a boycott of Hennes & Mauritz AB because it won’t use cotton from Xinjiang, thrusting the world’s second-largest clothing retailer into the Asian nation’s human rights controversy.

Source: – video report

Date: Mar 24, 2021


Questions for discussion:

  • Summarize the issues involved in this report.
  • Did management handle things properly, in your opinion?
  • What should it do next?