Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And… Quilt

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Dove Men+Care has been on a mission to focus on Black men — so often revered only on the court — as much more. Its newest effort, timed to basketball’s biggest moment, focuses on that multidimensionality in a new way.

Source: MediaPost.com

Date: Mar 19, 2021

Link: https://www.mediapost.com/publications/article/361497/bigger-than-basketball-dove-celebrates-black-men.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121788&hashid=_gxgV2JzR9yfKV-QegolPA

Questions for discussion:

  • Explain the rationale for this approach?
  • Do you think challenging social stereotypes is a good marketing ploy?