Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success.

Source: HubSpot.com

Date: Apr 07, 2021

Link: https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand?utm_medium=email&utm_source=rasa_io&PostID=28189764&MessageRunDetailID=4844917868

Questions for discussion:

  • What does the article suggest to marketers?
  • Sketch an outline of a campaign that would reflect these guidelines.