Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success.


Date: Apr 07, 2021


Questions for discussion:

  • What does the article suggest to marketers?
  • Sketch an outline of a campaign that would reflect these guidelines.