Description: In 2020, social media usage in Canada reached new heights across all the platforms we track, as people relied more on the medium to connect with loved ones and find new information on the health crisis. This growing base of users adds fuel to social media advertising, which will account for the majority of display ad investment this year.

Source: eMarketer.com

Date: Mar 22, 2021

Link: https://www.emarketer.com/content/gen-zers-expanding-social-media-menu-canada?ecid=NL1009

Questions for discussion:

• What does the research data say about the popularity of social media platforms in Canada?
• What does this mean for marketers?