Description: CMOs and marketing managers must manage their time effectively and complete a brand diagnosis within their first six months on the job, says Ritson.

Source: MarketingWeek.com

Date: Mar 23, 2021

Link: https://www.marketingweek.com/mark-ritson-marketers-skip-brand-research-doomed-fail/

Questions for discussion:

• Summarize the advice presented in this article.
• Do you agree with this emphasis?
• What else would you add?