Posted by & filed under Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: CMOs and marketing managers must manage their time effectively and complete a brand diagnosis within their first six months on the job, says Ritson.


Date: Mar 23, 2021


Questions for discussion:

  • Summarize the advice presented in this article.
  • Do you agree with this emphasis?
  • What else would you add?