Description: Crown Royal’s latest marketing effort nods to the metaverse — a buzzword referring to online spaces that bridge the real world with virtual ones — while throwing a spotlight on new ready-to-drink (RTD) canned cocktail offerings.
Source: MarketingDrive.com – video report
Date: Sep 27, 2021
Questions for discussion:
- Who is the target market?
- What is the campaign strategy?
- Do you think the product category is viable?
- What do you think about the ad?
- What would you advise the marketers at the company?