Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Crown Royal’s latest marketing effort nods to the metaverse — a buzzword referring to online spaces that bridge the real world with virtual ones — while throwing a spotlight on new ready-to-drink (RTD) canned cocktail offerings.

Source: – video report

Date: Sep 27, 2021


Questions for discussion:

  • Who is the target market?
  • What is the campaign strategy?
  • Do you think the product category is viable?
  • What do you think about the ad?
  • What would you advise the marketers at the company?