Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Here’s a familiar situation: It’s a typical weekday morning. You open up LinkedIn and see you have some new messages. One of them is from someone you don’t know, asking you to connect. You’re feeling nice, so you do.


Date: Sep 15, 2021


Questions for discussion:

  • What are the arguments for and against this strategy?
  • Do you agree with the criticism against using this strategy?
  • How would you recommend marketers use email strategy to generate sales?