Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced outdoor activity amid the pandemic.


Date: Sep 27, 2021


Questions for discussion:

  • Explain the growth of the golf industry over the past year, according to the article.
  • What are the related industries that have benefited from golf?
  • What can these companies do to capitalize on the growth taking place and encourage more growth?