Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced outdoor activity amid the pandemic.

Source: CNBC.com

Date: Sep 27, 2021

Link: https://www.cnbc.com/2021/09/26/callaway-dicks-sporting-goods-score-with-growth-of-golf.html

Questions for discussion:

  • Explain the growth of the golf industry over the past year, according to the article.
  • What are the related industries that have benefited from golf?
  • What can these companies do to capitalize on the growth taking place and encourage more growth?