Description: US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. The digital video platform also had much wider ad reach than social media (17%) and gaming (14%) in this age group
Date: Sep 01, 2021
Questions for discussion:
- Why do you suppose YouTube is drawing this audience?
- What does this mean for advertisers wanting to connect with these audiences?