More US children encounter ads on YouTube than on any other platform

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. The digital video platform also had much wider ad reach than social media (17%) and gaming (14%) in this age group

Source: eMarketer.com

Date: Sep 01, 2021

Link: https://www.emarketer.com/content/more-us-children-encounter-ads-on-youtube?ecid=NL1001

Questions for discussion:

  • Why do you suppose YouTube is drawing this audience?
  • What does this mean for advertisers wanting to connect with these audiences?