Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. The digital video platform also had much wider ad reach than social media (17%) and gaming (14%) in this age group


Date: Sep 01, 2021


Questions for discussion:

  • Why do you suppose YouTube is drawing this audience?
  • What does this mean for advertisers wanting to connect with these audiences?