Description: Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table stakes in his larger mission to alleviate extreme poverty and uplift communities across the globe.

Source: knowledge.wharton.upenn.edu

Date: Nov 29, 2021

Link: https://knowledge.wharton.upenn.edu/article/capitalism-differently-one-backpack-time/

Questions for discussion:

• Summarize the marketing strategy of the firm and the brand positioning?
• Who is the target customer?
• Do you think this approach can work in the long-run?