Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy.

Description: After years of dwindling distribution for the ESPN Classic network, Disney is preparing to shut it down, along with ESPN Classic On Demand, on January 1.

Source: MediaPost.com

Date: Nov 05, 2021

Link: https://www.mediapost.com/publications/article/368421/disney-to-pull-the-plug-on-espn-classic-on-jan-1.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=124211&hashid=VqrNVU8KRva-05RcXzdoNQ

Questions for discussion:

  • What was wrong with this business model?
  • Was there any strategy that could have saved the unit for Disney?
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