Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy.

Description: After years of dwindling distribution for the ESPN Classic network, Disney is preparing to shut it down, along with ESPN Classic On Demand, on January 1.


Date: Nov 05, 2021


Questions for discussion:

  • What was wrong with this business model?
  • Was there any strategy that could have saved the unit for Disney?