Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Anna Wintour is the embodiment of the glory days of the magazine dynasty. Now she is pitching its global, digital future.


Date: Dec 04, 2021


Questions for discussion:

  • What has happened to this business in recent years?
  • How has the company responded?
  • What would you advise the firm do today?
  • What does the report say about the management ranks?