Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like. Source: CNBC.com – video report Date: Mar 10, 2020 Link: https://www.cnbc.com/2020/03/10/stitch-fix-shares-are-tanking-biz-could-be-near-saturation-point.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is the firm in trouble? Is the business model… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Why Ecommerce Adoption in Quebec Still Lags
Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Source: eMarketer.com Date: Mar 12, 2020 Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags Questions for discussion: What does the report say about the French speaking Queber online behaviour? What are the… Read more »
Two futurists predict a decade of powerful innovations: “Faster and better, and cheaper than anyone can imagine.”
Description: Peter Diamandis and Steven Kotler make their case in a new book “The Future Is Faster Than You Think.” Source: Fortune.com – video report Date: Mar 6, 2020 Link: https://fortune.com/videos/watch/964fb3ae-5def-4d56-8e8c-56edbbb4de90?activePlaylistName=On%20Leading Questions for discussion: What are the highlights presented in this video report? What does the message suggest about innovation and business development?
Counterfeit goods from China are crushing American small businesses – and they’re calling on Trump to fight back
Description: In January, the Department of Homeland Security issued a report detailing the rise of counterfeiting on e-commerce platforms and vowed to crackdown. Source: CNBC.com – video report Date: Feb 29, 2020 Link: https://www.cnbc.com/2020/02/28/small-businesses-are-pushing-trump-to-fight-chinese-counterfeits.html Questions for discussion: What does the report say about problem of counterfeit imports and what is being done? How do counterfeits affect brands… Read more »
Should Robots Have a Face?
Description: As automation comes to retail industries, companies are giving machines more humanlike features in order to make them liked, not feared. Source: NYTimes.com Date: Feb 26, 2020 Link: https://www.nytimes.com/2020/02/26/business/robots-retail-jobs.html Questions for discussion: How is automation changing retail environments and the customer experience? What do you think retailers should do to facilitate the intrusion of… Read more »
How the ‘boring’ Toyota Camry became the bestselling passenger car in America
Description: The Toyota Camry has a reputation, even within Toyota itself, for being a humdrum car. But gosh does it ever sell. The Camry was the top-selling passenger car in the United States in 2019, and is one of the bestselling vehicles of all time. Source: CNBC.com video report Date: March 8, 2019 Link: https://www.cnbc.com/2020/03/06/how-the-boring-toyota-camry-became-hugely-popular.html Questions for… Read more »
BMO tries to break biases towards women and money
Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.. Source: Strategy.com – video report Date: Mar 6, 2020 Link: https://strategyonline.ca/2020/03/06/bmo-tries-to-break-biases-towards-women-and-money/ Questions for discussion: What does the BMO video suggest about women and their attitude toward financial knowledge? Who do you think the target audience is for the video?… Read more »
Why companies like Microsoft and Google are betting big on Africa
Description: As technology companies continue to look for areas of growth, Africa is emerging as an area of opportunity. And Big Tech has taken notice. Companies such as Twitter, Google and Microsoft are all attempting to establish a presence in fast-growing African economies. Twitter CEO and founder Jack Dorsey, who also runs mobile payment company… Read more »
Netflix and Disney+ prepare to do battle in Europe
Description: Love or hate the term, the “streaming wars” are here to stay—and will soon be unfolding around the globe. Source: Fortune.com Date: Feb 26, 2020 Link: https://fortune.com/2020/02/26/netflix-disney-plus-europe-streaming-wars/ Questions for discussion: What are the two firms planning to do? Which do you think will win the battle in the European marketplace? What would you advise each… Read more »
The Role of Influencers in the Purchase Process
Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers’ role in the purchase process. Source: eMarketer.com – podcast Date: Feb 25, 2020 Link: https://www.emarketer.com/content/podcast-the-role-of-influencers-in-the-purchase-process?ecid=NL1001 Questions for discussion: What does the… Read more »
Applied Marketing, 2e
Canadian Edition
