Description: One after the other as the morning wore on, Goldman Sachs Group Inc.’s most senior leaders — all men — took turns on stage describing their plan to restore its dimmed star. Much of it rests on a woman who’s being groomed to join them. Source: Bloomberg.com Date: Feb 13, 2020 Link: https://www.bloomberg.com/amp/news/articles/2020-02-13/the-woman-rising-from-goldman-trader-to-its-face-on-wall-street Questions for… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Why Big Tech Is Getting Into Finance
Description: Why Big Tech Is Getting Into Finance Source: MarketWatch.com – video report Date: Feb 06, 2020 Link: https://www.marketwatch.com/video/why-big-tech-is-getting-into-finance/9260A791-661F-4E53-9111-5E88B7CC6494.html Questions for discussion: How can marketers make use of personal financial information such as payments? Do you think consumers will reject the relationship proposed by tech firms? How should marketers at tech firms like Google present… Read more »
NFL players trade in gas-guzzling SUVs for all-electric Teslas
Description: While investors may not be able to make up their minds about Tesla, with its stock whipsawing in recent days, the electric carmaker has a strong base of fans within the NFL. Source: CNBC.com – video report Date: Feb 05, 2020 Link: https://www.cnbc.com/2020/02/05/nfl-players-go-eco-friendly-trading-in-once-popular-suvs-for-teslas.html Questions for discussion: Do you think the NFL and players represent a… Read more »
David Meerman Scott On Creating Passionate Fans – This Week’s Six Pixels of Separation Podcast
Description: The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He… Read more »
Disruption 2020: An Interview With Clayton M. Christensen
Description: With technology and capital rapidly increasing the pace of innovation, Christensen’s thinking is more relevant today than ever. What do we know now about the power of disruption and where it’s taking us? Source: SloanReview.mit.edu Date: Feb 04, 2020 Link: https://sloanreview.mit.edu/article/an-interview-with-clayton-m-christensen/?utm_source=El1&utm_medium=pr&utm_campaign=Chris0220 Questions for discussion: What are the important lessons directed at managers, marketers and investors? Which… Read more »
Top marketers pledge to take women’s sport to the ‘next level’
Description: The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport. Source: MarketingWeek.com Date: Jan 17, 2020 Link: https://www.marketingweek.com/marketers-support-womens-sport/ Questions for discussion: What are the challenges facing marketers as they attempt to boost women’s sports? What would you suggest to… Read more »
In U.S., Library Visits Outpaced Trips to Movies in 2019
Description: WASHINGTON, D.C. — Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities. Source: Gallup.com Date: Jan 24, 2020 Link: https://news.gallup.com/poll/284009/library-visits-outpaced-trips-movies-2019.aspx Questions for discussion: What does the research… Read more »
Hidden camera footage catches misleading sales practices at car rental agency
Description: Experts weigh in on what consumers should look out for when renting a car Source: CBC.ca Date: Jan 31, 2020 Link: https://www.cbc.ca/news/business/marketplace-car-rental-ripoffs-1.5442260 Questions for discussion: Summarize the consumer related issues presented in this report. Is the industry being fair to consumers, in your opinion? Should the industry self-police or is there a place for… Read more »
Soul of Business
Description: Here it is: Six Pixels of Separation – Episode #707 – Host: Mitch Joel. Rishad Tobaccowala is a Senior Adviser to the Publicis Groupe, one of the world’s largest marketing, communications and advertising network with 80,000 employees. Most recently, Rishad served as its Chief Growth Officer and Chief Strategist, where he helped acquire and grow the business through… Read more »
Hemp Prices Plunge as CBD Demand Falls Short: Cannabis Weekly
Description: It may not be apparent when you’re spending $70 on CBD foot cream, but hemp prices are plunging amid a “grossly oversupplied” market, according to the head of the industry’s first price provider. Source: Bloomberg.com Date: Jan 26, 2020 Link: https://www.bloomberg.com/news/articles/2020-01-26/hemp-prices-plunge-as-cbd-demand-falls-short-cannabis-weekly?srnd=premium-canada Questions for discussion: Explain price movements in this commodity. How can the industry deal with the… Read more »
Applied Marketing, 2e
Canadian Edition
