Description: This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Apple’s new connected gyms program gives you benefits for working out with Apple Watch
Description: Apple on Thursday announced its new “Apple Watch Connected” gym initiative, a new series of partnerships with fitness facilities that makes it easier for people who own Apple Watches to track workouts, buy stuff and earn rewards for working out. Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/2020/01/23/apple-watch-connected-gyms-announced-in-us.html Questions for discussion: What… Read more »
6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
Description: Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies confirmed its effectiveness. So if nearly everyone agrees it’s important, what do e-commerce brands need to know about this hot topic so they can best take advantage? Source: Entrepreneur.com Date: Jan 23, 2020 Link:… Read more »
Debut of GM’s Cruise Origin shows the future of ride-hailing, autonomous vehicles is a box
Description: The future of the auto industry isn’t horsepower or style when it comes to autonomous vehicles and ride-hailing services. It’s a box. Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/2020/01/23/debut-of-gms-cruise-origin-shows-the-future-of-ride-hailing-autonomous-vehicles-is-a-box.html Questions for discussion: Summarize the projected future for this industry, as described in the report. Create a more detailed business plan… Read more »
Porsche logs record global sales ahead of 2020 Tesla showdown
Description: German high-performance car manufacturer Porsche has revealed that 2019 was a record year for global sales. Source: CNBC.com – video report Date: Jan 09, 2020 Link: https://www.cnbc.com/2020/01/13/porsche-logs-record-global-sales-ahead-of-2020-tesla-showdown.html Questions for discussion: What does the report say about the changing competition between auto brands and products? How would you position Tesla in a perceptual map?
A Majority of US Podcast Listeners Tune In Regularly
Description: The September 2019 survey found that nearly one-third of US podcast listeners tune in daily, and a similar figure listens weekly. But the study also found a difference in purchasing patterns between the two groups. Thirty percent of daily listeners ages 13 and older said they had purchased an item after hearing a sponsored… Read more »
Bombardier’s ‘hugely disappointing’ forecast cut sparks speculation it may quit the aviation business
Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing Source: FinancialPost.com Date: Jan 17, 2020 Link: https://business.financialpost.com/transportation/rail/bombardier-sees-lower-full-year-results-on-challenging-rail-projects-2#comments-area Questions for discussion: From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?… Read more »
‘Damning’ Boeing messages reveal efforts to manipulate regulators of 737 Max
Description: Boeing employees boasted about bullying regulators to approve the now-grounded 737 Max without requiring pilots to undergo simulator training while others raised safety concerns and complained about lax standards, according to a trove of internal documents the company released on Thursday. Source: CNBC.com – video report Date: Jan 10, 2020 Link: https://www.cnbc.com/2020/01/09/boeing-releases-communications-on-737-max-simulators-it-calls-completely-unacceptable.html Questions for discussion:… Read more »
Instagram User Growth in the US Will Drop to Single Digits For the First Time
Description: In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected. Source: eMarketer.com Date: Jan… Read more »
Don’t Know How to Reach Gen Z? Just Ask Beautycon.
Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne… Read more »
Applied Marketing, 2e
Canadian Edition
