Description: For a limited time, the Molson Coors brand is marketing three new candles scented to evoke, in the best possible way, the distinct, um, fragrance of some watering holes — and the good-time experiences you’ve had there in the non-pandemic past.
Date: Mar 23, 2021
Questions for discussion:
- What do you think of this fundraising concept?
- What other businesses might benefit from this approach?
- How can it be enhanced?