The Miller Lite Candle: Rekindling Memories Of Times You Were Lit

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: For a limited time, the Molson Coors brand is marketing three new candles scented to evoke, in the best possible way, the distinct, um, fragrance of some watering holes — and the good-time experiences you’ve had there in the non-pandemic past.

Source: MediaPost.com

Date: Mar 23, 2021

Link: https://www.mediapost.com/publications/article/361668/the-miller-lite-candle-rekindling-memories-of-tim.html

Questions for discussion:

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