Description: Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic.
Date: Mar 19, 2021
Questions for discussion:
- What is driving these two firms to join forces?
- Do you believe there is good synergy between the brands?
- What do you think will happen to demand once the pandemic fades?
- How should the industry prepare?