Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic.


Date: Mar 19, 2021


Questions for discussion:

  • What is driving these two firms to join forces?
  • Do you believe there is good synergy between the brands?
  • What do you think will happen to demand once the pandemic fades?
  • How should the industry prepare?