Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Under pressure to renounce cotton harvested in a Chinese region marked by gruesome repression, they face a backlash from nationalist Chinese consumers.


Date: Apr 06, 2021


Questions for discussion:

  • What are the issues facing these manufacturers in China?
  • How do their decisions in this matter affect their global presence with consumer brand image?
  • What would you advise marketers to do?