Description: Under pressure to renounce cotton harvested in a Chinese region marked by gruesome repression, they face a backlash from nationalist Chinese consumers.
Source: NYTimes.com
Date: Apr 06, 2021
Link: https://www.nytimes.com/2021/04/06/business/xinjiang-china-cotton-brands.html
Questions for discussion:
- What are the issues facing these manufacturers in China?
- How do their decisions in this matter affect their global presence with consumer brand image?
- What would you advise marketers to do?