Posted by & filed under Ethics, Integrated Marketing Communications (IMC).

Description: The trial of Theranos CEO Elizabeth Holmes officially begins next week — and there’s more at stake than the fate of a disgraced biotech entrepreneur, and a company that’s now become synonymous with fraud.

Source: – video report

Date: Sep 02, 2021


Questions for discussion:

  • According to the article, what were the consequences of the Theranos scandal?
  • Do you agree with this perception?
  • How can other startup companies mitigate the problems suggested in this report?