Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Canadian tennis phenom Leylah Fernandez has proven she can be aggressive on the court. Now one marketing expert thinks it’s time to channel that aggression into pursuing lucrative sponsorship deals.


Date: Sep 15, 2021


​Questions for discussion:

  • How would go about capitalizing on the branding of Leylah Fernandez?
  • As a brand manager, which products and brands would you like to see her endorsing?
  • What is the basis of the criticism of her current deal, from a marketing point of view?