Posts Categorized: Innovation

What can we learn from Gen Z’s favorite brands?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: While marketing to Gen Z is notoriously challenging, some brands seem to have it figured out. Morning Consult surveyed thousands of Gen Z adults, and the data revealed some interesting findings about their preferences, including: ​Source: TheHustle.com Date: Sep 30, 2022 Link: https://thehustle.co/09302022-Gen-Z-brands/?utm_campaign=Healthy%20food&utm_content=09302022-Gen-Z-brands&utm_medium=email&utm_source=daily&utm_term=4ABCD Questions for discussion: What are the commonalities of these brands and businesses? What does the… Read more »

Shopify targets physical retailers after an overly aggressive bet on e-commerce

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: Canada’s largest e-commerce company will start selling new hardware for brick-and-mortar retailers Source: FinancialPost.cpm Date: Sep 27, 2022 Link: https://financialpost.com/news/retail-marketing/shopify-targets-physical-retailers-after-an-overly-aggressive-bet-on-e-commerce Questions for discussion: What does the report say about Shopify’s new product for retailers? Do you think this will boost e-commerce sales as well? What would you advise Shopify management at this time as… Read more »

McDonald’s will have adult Happy Meals this October

Posted by & filed under Consumer/Buyer Behavior, Innovation, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy. Source: NPR.org Date: Sep 29, 2022 Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october Questions for discussion: What do you think about this promotional effort?… Read more »

No Walks On The Beach As Hilton Focuses On ‘The Stay’

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing, Services Marketing.

Description: More than 20 years ago, a hotel company made a big deal about having a great bed. And the world went: “Duh.” More recently, Hilton, a brand more associated with lodging than any other, launched a campaign focused on, yes, “The Stay.” So it might be time for another “Duh.” Source: MediaPost.com Date: Sep 14,… Read more »

The Rise of Non-Alcoholic Beers

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research.

Description: “While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years.” How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e’Silva and Kate Krader explain. (Source: Bloomberg) Source: Bloomberg.co – video… Read more »

For Gen Z, TikTok Is the New Search Engine

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed. Source: NYTimes.com Date: Sep 16, 2022 Link: https://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.html? Questions for discussion: Why is TikTok gaining ground as a search vehicle? How should marketers deal with this development from a… Read more »

Burger King unveils $400 million plan to revive U.S. sales with investments in renovations and advertising

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »

Healthcare advertisers hit the reset button

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Services Marketing.

Description: Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. Source: InsiderIntelligence.com Date: Aug 29 , 2022 Link: https://www.insiderintelligence.com/content/healthcare-advertisers-hit-reset-button?ecid=NL1001&utm_campaign=eDaily+Weekender+9.4.2022&utm_medium=email&utm_source=Triggermail&utm_term=eMarketer+Daily+Week+in+Review+CORE%2fEMEA Questions for discussion: What does the report say about digital advertising spending by this industry? How should marketers use this information?

Here’s why tall cans dominate the craft beer market

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: The tall can — a.k.a. tallboy or pounder — projects both trendiness and blue-collar appeal, experts say Source: CBC.ca Date: Sep 04, 2022 Link: https://www.cbc.ca/radio/costofliving/craft-beer-tall-cans-1.6570989 Questions for discussion: What does the article say about marketing, consumer behavior and the size of beer cans? What do you think about these views? What should marketers do… Read more »

How electric vehicle manufacturing could shrink the Midwestern job market

Posted by & filed under Innovation, Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: The race to build electric vehicles in the U.S. is heating up as fresh rounds of investment come out of Washington. Workers at the former heart of the auto industry fear being left behind. Source: CNBC.com – video report Date: Sep 04, 2022 Link: https://www.cnbc.com/2022/09/04/ev-manufacturing-may-shrink-us-midwest-auto-parts-trade.html Questions for discussion: What is happening to the industry as the… Read more »