McDonald’s will have adult Happy Meals this October

Posted by & filed under Consumer/Buyer Behavior, Innovation, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy.

Source: NPR.org

Date: Sep 29, 2022

Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october

Questions for discussion:

  • What do you think about this promotional effort?
  • Do you think there is a place for defining a combination of items under a branded meal name?
  • How would this affect operations and sales?
  • Do you think customers would welcome a select few meal combos or would this be confusing?