Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Services Marketing.

Description: Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets.

Source: InsiderIntelligence.com

Date: Aug 29 , 2022

Link: https://www.insiderintelligence.com/content/healthcare-advertisers-hit-reset-button?ecid=NL1001&utm_campaign=eDaily+Weekender+9.4.2022&utm_medium=email&utm_source=Triggermail&utm_term=eMarketer+Daily+Week+in+Review+CORE%2fEMEA

Questions for discussion:

  • What does the report say about digital advertising spending by this industry?
  • How should marketers use this information?