No Walks On The Beach As Hilton Focuses On ‘The Stay’

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing, Services Marketing.

Description: More than 20 years ago, a hotel company made a big deal about having a great bed. And the world went: “Duh.” More recently, Hilton, a brand more associated with lodging than any other, launched a campaign focused on, yes, “The Stay.” So it might be time for another “Duh.”

Source: MediaPost.com

Date: Sep 14, 2022

Link: https://www.mediapost.com/publications/article/377750/no-walks-on-the-beach-as-hilton-focuses-on-the-st.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=127642&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

  • Explain the campaign and the reason for its success with consumers?
  • What would you add to this effort?
  • Do you think the same approach would work with the airline industry?