Description: More than 20 years ago, a hotel company made a big deal about having a great bed. And the world went: “Duh.” More recently, Hilton, a brand more associated with lodging than any other, launched a campaign focused on, yes, “The Stay.” So it might be time for another “Duh.”
Date: Sep 14, 2022
Questions for discussion:
- Explain the campaign and the reason for its success with consumers?
- What would you add to this effort?
- Do you think the same approach would work with the airline industry?