Description: “While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years.” How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e’Silva and Kate Krader explain. (Source: Bloomberg)
Source: Bloomberg.co – video report
Date: Sep 19, 2022
Questions for discussion:
- What do you think explains the success of this product category?
- Who is the target market?
- What do you this about the longer term investment in non-alcoholic brewing?