Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research.

Description: “While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years.” How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e’Silva and Kate Krader explain. (Source: Bloomberg)

Source: – video report

Date: Sep 19, 2022


Questions for discussion:

  • What do you think explains the success of this product category?
  • Who is the target market?
  • What do you this about the longer term investment in non-alcoholic brewing?